Humbled

Just catching up on campaign ads from around the country and was thinking about the lack of those well scripted, emotionally driving ads I grew up with. They told a story without having to shove an attack on an opponent or campaign talking point in your face. Many used metaphors, but even at their most basic, they were simple visual, audio and message elements that were constructed in such a way to resonate and strike a heart string. That's when I stumbled upon this ad from the Tom Udall's victorious New Mexico Senatorial race. It's simple and heart wrenching. Also, Tom Udall,'s humbled message at the end comes across as sincere, unlike so many politicians.